Villeggiature, social life, recreation and sport. This is the vocation of Forte dei Marmi, since more than 100 years one of the most famous holiday resorts in Europe.

The fame of Forte dei Marmi owes much to the Franceschi family. In fact they were Achille and Nella Franceschi the true inventors of a very special blend made of fun and relaxation, privacy and pleasure. Since ever the true secret of Forte dei Marmi. Kingdom of Achille Franceschi, La Capannina has been the exclusive meeting place of endless nights: for some it was a regular event, the table was booked for the season. Love affairs and gatherings were accompanied by live performances by singers and musicians then become true legends of Italian music as Mina, Patti Pravo, Ornella Vanoni, Gino Paoli...
Hotel Franceschi was the refuge, a quiet moment in which to recover from the challenges of the evening or the long days of sport. A real home where to rest or where to invite friends for a pleasant drinks or fine dining. Guardian and queen, Nella Franceschi knew how to infuse in his Hotel a spirit of serenity, of grace in receiving and jealously protected intimacy. A culture of hospitality which for years has been revived and renewed by the family Filocamo, leading Hotel Franceschi with the same courtesy and an unchanged pleasure of welcoming.